While building a supportive community on Patreon is one way to monetize your podcast, making a substantial amount of money every month takes a lot of work. Many creators who launch a profile see little traction. The lack of consistent marketing and attractive perks that entice subscribers to part with their wallets are the most common hurdles. Inside of the WOC Podcasters Facebook group, questions about growing a fan base come up regularly. When Podfest Master Class introduced a Patreon track at their virtual summit, I attended every session. Whether you are getting started on Patreon or you are looking to get more patrons and grow your business, here are three ideas for how to get Patreon supporters.
Did you know that WOC Podcasters is on Patreon?
Please help us continue our mission of amplifying the voices of women of color podcasters and audio creators worldwide. Thanks to the generosity of our loyal patrons, we were able to launch two mentorship programs in 2020: 1) for aspiring Facebook group moderators and 2) for podcasting-focused bloggers. Any amount you donate will help us continue to positively impact the lives of thousands of creatives through our Facebook community (which has nearly 4,000 members).
How To Get Patreon Supporters For Your Podcast
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1. Become a patron of other creators
Becoming a supporter of high performing content creators and podcasters is one way to learn what works. You will be supporting the work of fellow content creators, and you’ll also get new ideas on what you can offer your audience.
2. Set goals for your Patreon business
If you want to succeed on Patreon, start treating it like a business.
In the presentation, The One Tool That Took Us from $20 to $900 a Month on Patreon, Sean Howard of Fable and Folly Network said: “If you want to be a $4,000 creator, you have to start thinking (and acting) like a $4,000 creator.”
Start by creating goals for your Patreon business and think about 1) what you can offer and 2) how you can incentivize people to continue supporting you.
As a membership platform, Patreon lets your fans become active participants in your work. Give them access to exclusive content, form a tight-knit community, and share insights into your creative process. If Netflix is charging $12.99 for access to thousands of movies and shows a month, what value can you give your audience for a similar price? Make it worth it for them.
3. Send personalized thank-you videos
As soon as a new patron subscribes, instead of sending a welcome email, send a personalized thank you video. Use a tool like Bonjorno that allows you to easily record and send quick videos from your phone or desktop.
Since implementing welcome videos into our onboarding workflow, when new members join the WOC Podcasters Insiders membership, they have praised us for making them feel welcome. Taking time out of your day to show appreciation can make a big difference in keeping your members engaged for the long-haul.
Which of these Patreon tips do you plan on implementing?
Podfest Global Summit holds the GUINNESS WORLD RECORDS™ title for Largest Attendance for a Virtual Podcasting Conference in One Week. Podfest Master Class offers access to engaging speakers, exciting topics, and in-depth content like how to become a self-published author.
Danielle Desir is a podcast marketing coach, founder of WOC Podcasters and the host of The Thought Card Podcast an award-winning affordable luxury travel and personal finance blog and podcast empowering financially savvy travelers to travel more, pay off debt, and build wealth.