Although I am not a website designer, based on my experience listening to podcasts and launching my own, there are a few things that every podcast website needs. These simple things can make a big difference in how your listeners interact with your brand and can even impact your bottom line.
But first, why do you need a website for your podcast?
First, if you do not have a dedicated website for your podcast, register your domain name (for example, www.mypodcast.com) and purchase web hosting. Although many podcast hosting companies like Libsyn offer customizable websites, more is needed.
You need a unique domain name (preferably your podcast name). For web hosting, I highly recommend using SiteGround – I have been using them for years. Or consider podcast website builders like Podpage or Podcastpage rather than WordPress, Squarespace or Wix.com.
The Importance of Having a Podcast Website
Think of your website as your home base – where all of your content resides. That means, regardless of what happens to Apple Podcasts, Spotify, Stitcher or any other podcasting app, your listeners can always find your content on your website.
You can customize your website, monitor traffic, share content and get real-time analytics that can help you make more strategic decisions for your show.
Having a website also helps you build authority in your niche and if you get the hang of search engine optimization (SEO), your website will appear in search queries which ultimately means more eyeballs on your content, all for free!
With that being said, here are three things I recommend adding to your podcast website.
What Every Podcast Website Needs
1. A List of All Your Episodes
Every podcast website needs a page that lists all of your episodes in chronological order. At a glance, this comprehensive list helps your listeners find the episodes they are looking for quickly.
You can even break your episodes down by category or area of interest. Just don’t forget to update this page regularly when new episodes air.
Encourage your listeners to browse your archives by including this page in your main menu. We always want to make things easy for our listeners or anyone who lands on our site. Help them get the information they need quickly.
Here’s what my episode guide for The Thought Card Podcast looks like.
2. Ways to Contact You
Too many podcast websites do not share ways to get in touch.
Make sure that your email address is visible, on almost every page. This encourages listeners, brands and potential sponsors to reach out to you.
Here are the best places to include your email address or contact form on your site:
- Contact page
- About page
- Sponsor the Show/Work with Me page
- Press/Media page
Your “Contact page” can feature both a contact form for those who prefer to reach out to you directly on your website and your email address.
Lastly, make sure the contact form is working. Test to make sure you receive messages without any issues.
3. Frequency of Show
Lastly, most podcasters fail to let their listeners know how often they can expect to listen to new episodes.
Set expectations by letting your listeners know how frequently they can expect to hear from you right on your “Home” page. Also, include the day of the week.
Real Talk: Don’t feel pressured to produce a weekly show. Podcasting is a lot of work so don’t feel guilty if you can’t keep up with the Joneses. Many successful podcasters run biweekly or monthly shows. As long as you are consistent, your audience will stick with you regardless of how often you release new episodes.
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What things do you think every podcast website should have?
Danielle Desir Corbett is a podcast marketing coach, founder of WOC Podcasters, and host of The Thought Card, an award-winning, 4x grant-funded personal finance, and travel podcast empowering financially savvy travelers to travel more and build wealth. Go here to learn Danielle’s incredible story — how following her creative passion led to her becoming a six-figure creative entrepreneur. If you want to reach out to Danielle, contact: info (at) danielledesir (dot) com.